Sitting Down With the Floral Artist Behind Wonder Flower
A Conversation with Wonder Flower
Today we're hanging out with Yann Collins, the founder and CEO of Wonder Flower. Wonder Flower is based in the heart of vibrant Bristol, U.K.
Wonder Flower is not your ordinary florist shop; it's a place where floral arrangements come alive with a fun, fresh take and a burst of brightness. Yann is a true floral dream, dedicated to delivering jaw-dropping, out-of-this-world arrangements that will leave you breathless. His experience in the floral industry has left him committed to providing fantastic experiences with truly creative and breathtaking arrangements.
With extensive experience in the floral industry, he's formed incredible bonds by crafting stunning arrangements for weddings and events and collaborating with names like Harrods, Disney, and Dyson. Yann's knack for bringing out the unique beauty in every individual and brand sets him apart, and he thrives on consistently creating unique designs that will make your heart skip a beat!
Follow @wndr_flwr on Instagram to see more of Yann's incredible creations.
Session: We know you create transcendent floral designs. Will you share how that led you to create Wonder Flower?
Wonder Flower: I’d been working as a florist for around 6 years, and it had been a dream to work for myself in some capacity. I really appreciate all styles of floristry, but I wanted to create something different that I wasn’t seeing. The opportunity came up to work alongside a local plant shop, and I had to just seize the opportunity. Now I just celebrated Wonder Flower's 1st Birthday on April 11th.
Session: As a fellow creative entrepreneur, what helps you balance the stress of running a business while maintaining your creativity?
Wonderflower: For me personally, I tend to work on a bit of a rewards program with myself. Once I've checked off the more mundane parts of running the business, I have some fun and focus on the creative. I tend to find inspiration everywhere. Basing arrangements on anything from a rock formation I might see on a walk to a pop song. My notes app is full of nonsense ideas, so I play around with them when I’ve done everything I’m not so keen on.
Session: It’s your day off, and there is no to-do list. What does your perfect day of relaxation look like?
Wonderflower: No to-do list? Sign me up, please. It's the beach when I'm lucky enough to have a free day. All day, every time. I really just love everything the beach entails, swimming, skating on the promenade, picnic food, ice cream, and a bonfire.
Session: What is your favorite High memory?
Wonderflower: Oh god, it's been a minute. I feel like my high memories aren't wild compared to others I've heard! However, I got high at a Tegan and Sara concert once, which is my most memorable and fun high memory.
Session: What do you wish more people knew about caring for their flowers once they leave your shop?
Wonderflower: The one thing is so simple that most people don't think about it, but direct sunlight is a cut flower's worst nightmare! They enjoy the sun, but they definitely don't need the direct sunlight.
Session: Okay, time for a Bonus Question. Are you working on anything new or want to share anything exciting happening at Wonder Flower?
Wonderflower: Im in the early process of planning some workshops, which, hopefully, I’ll be able to hold around different spaces in the local community. I'm very excited about that, and really looking forward to it!